Gain up to
a full year of MBA-level PRACTICAL knowledge
packed into 10 DAYS…
2
... at a fraction of the cost of a traditional academic program!
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LET'S
DEMYSTIFY
FINANCE!
As a serial business entrepreneur and author of a widely recognized finance book, I was invited by a top 15 European MBA university to mentor their Executive MBA program and by a top 25 worldwide Master Business School to deliver real-world business lessons to their International Finance Analysis MSMSc students.
These experiences have shown me that even the brightest graduates often lack the practical skills needed to start a business, raise funds, and apply essential financial fundamentals in real-world situations. This gap leaves them unprepared for some of the challenges they will inevitably face.
Similarly, during my consulting missions, I have often observed that even successful business owners sometimes lack the critical financial knowledge needed to scale, acquire a company, or sell their own effectively.
In today’s competitive environment, these knowledge gaps can make the difference between seizing opportunities and missing out. The right guidance and practical insights can bridge these gaps, turning potential into tangible success.
My book, “FINANCE FOR THE REST OF US: A Non-Academic Real-Life Guide to Fundraising!", ranked as the Best New Fundraising Book to read in 2024 by Bookauthority.com, aims to demystify these aspects. However, the courses I have given at academic institutions have led me to realize that nothing beats live sessions where participants can ask questions and be guided through all the steps they need to master in a practical, non-academic manner.
That’s why I’ve decided to launch
A one-of-a-kind MASTERCLASS:
UNDERSTANDING & MASTERING FINANCE & FUNDRAISING PROCESSES!
For ANYONE looking to enter the Entrepreneur world or climb the corporate ladder, regardless of their financial literacy!
While no prior financial background is required, this Masterclass is ideal for Bachelor’s, MSc, and Executive MBA students seeking to enhance and complement their academic learning. It is also perfectly suited for business owners, managers, and individuals looking to refresh or expand their knowledge in entrepreneurship and finance.
WHO IS IT FOR ?
With up to 48 hours of engaging, casual, yet highly effective content, this Masterclass is organized into five comprehensive modules:
• MODULE 1: CORPORATE FINANCE DEMYSTIFIED... BECOME THE MAGICIAN OF YOUR NUMBERS! (+/- 8 hours)
MASTERCLASS PROGRAM OVERVIEW:
Objective: Master the practical core of corporate finance and apply it in the entrepreneurial
arena.
Content: Revisit the fundamentals and explain the essential concepts that must be mastered,
such as:
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What is the core role of finance? (Hint: it’s not accounting!)
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The Balance Sheet “balancing” mechanism explained through a simple demonstration
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The structure of a “Financial” Income Statement
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Why it is LOGICAL to include Depreciation & Amortization in Profit & Loss Statements, even though they are not a real cash flow operations.
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Why it is LOGICAL NOT to include loan principal repayments in in Profit & Loss Statements, even though they are actual cash outflow operations
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Additional reasons why net profit never equals cash balance over a given period
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Difference between an “accounting type” cash flow statement and a “financial type” cash flow statement
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and much more...
• MODULE 2: PROJECT PLANNING AND FUNDING OPERATIONS DEMYSTIFIED... BECOME THE MECHANIC OF YOUR OWN PROJECT! (+/- 24 hours)
Objective: Understand and master the basics of Financial Modeling
Content: How to assess the feasibility of a project and build a Financial Model:
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Validate the relevance of a project
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How to conduct a quick market study
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How to build a Preliminary Forecasted Income Statement (define Preliminary Forecasted EBITDAs)
-
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Build a Financial Model in Excel
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The 15 essential tabs
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How to build each tab
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The simplest method to calculate the Working Capital Requirement (WCR)
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Why and how to easily calculate the Cash Burn Rate and the “Cash Buffer”
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How to define the Funding Need and its structure
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How to prepare the Investor Proposal
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How to build a Capitalization Table and update it at each funding round
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and much more...
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A full Excel Financial Model Template will be provided to the students.
• Module 3: FINANCING OPERATIONS DEMYSTIFIED: BECOME A HEART-STEALER FOR POTENTIAL INVESTORS! (+/- 8 hours)
Objective: Understand the principles and steps of an equity fundraising operation, and learn
how to prepare the key corporate & commercial documents required for it.
Content: How to prepare the various documents necessary for an Equity Financing Operation:
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The One Pager: Purpose - Content - How to build it
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The Executive Summary: Purpose - Content - How to build it
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The Pitch Deck: Purpose - Content - How to build it
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The Information Memorandum: Purpose - Content - How to build it
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The Term Sheet: Purpose - Presentation
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Closing Documentation (shareholders’ agreement, investment contract, updated bylaws, and other legal documents finalizing the deal):
Elevator Pitch, Executive Summary, Pitch Deck and Info-memo templates will be provided to the students.
• Module 4: NAVIGATING THE RISKS OF EQUITY FINANCING: BUCKLE UP… IT IT MIGHT JUST TURN INTO A RIDE! (+/- 4 hours)
Objective: Raise awareness of the risks associated with equity financing and the measures that can be taken to limit their consequences.
Content: When yesterday’s allies become tomorrow’s enemies… Protect yourself and buckle up!
-
Why founders are often pushed out of their own companies
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Modus operandi in friendly scenarios (a cooperative and transparent approach aiming for a win-win agreement) … or hostile ones (an attempt to take control by forcefully removing the founder(s))
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How can founders protect themselves?
- The company's Articles of Incorporation?
-
The Shareholder Agreement
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The Classic clauses
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The unique clauses no lawyer ever suggests...because the real rules of business go far beyond what the law says! (drawn from real-life lessons I personally experienced)
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Case study: a forced exit worthy of a Netflix thriller…
Template clauses, ready to be included in the company’s Articles of Incorporation and Shareholders’ Agreement, subject to proper review by legal advisors, will be provided to students.
• Module 5: PITCH WORKSHOP – PRESENTING TO INVESTORS (+/- 4 hour)
Objective: Enable students to understand how to effectively pitch a project.
Content: Students will be placed in a realistic scenario, presenting their project to “potential
investors” - represented by a jury (the instructor).
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Pitch Preparation
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Finalizing presentation materials (pitch deck, key figures, core messaging)
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Internal simulation and pitch rehearsal
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Live Pitch Sessions
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Each group presents their project as if they were raising funds
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30 to 40 minutes pitching time (including Q&A)
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The jury challenges the project and tests the Entrepreneur's reactiveness
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Feedback & Key Insights
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Strengths and areas for improvement of each pitch
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Open Q&A with all students
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Lessons learned from the preparation and presentation process
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Emphasis on adapting the message to different audiences
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Summary of best practices for convincing investors
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1. A complete mastery of the essential accounting and financial concepts that are truly relevant in real-world business. Nothing more, nothing less!
2. A practical, hands-on understanding of the entire fundraising process, with a specific focus on equity fundraising.
3. The knowledge to create the first class documents required for your fundraising campaign(s)
4. A proven strategy to offer less equity to investors while ensuring their entire satisfaction
5. A reliable technique to calculate a bulletproof 'pre-money' valuation, even at the pre-revenue stage.
6. A complete set of Excel, Word and Powerpoint templates to craft your own compelling fundraising materials.
7. A comprehensive mastery of the vocabulary and concepts that will enable you to lead and actively participate in financial discussions with lenders and investors, positioning you as a reliable and professional interlocutor.
8. An understanding of the risks associated with opening up equity to investors and the measures to protect against them, including templates clauses ready to be included in a company’s Articles of Incorporation and Shareholders’ Agreement, subject to proper review by legal advisors
9. Bonus 1: An ebook version, of my book, FINANCE FOR THE REST OF US: A Non-Academic Real-Life Guide to Fundraising!
10. Bonus 2: Life-long access to my educational YouTube video channel:MyOwnBusinessMentor, featuring whiteboard-style financial education videos. The first two videos are free and can be viewed here: https://bit.ly/3MozrCa. Plus, a new video will be added regularly.
11. Guarantee: You won't be left alone! To ensure the Masterclass delivers on all its promises, you'll receive up to 3 hours of one-on-one sessions with Frederic Bouvard. This time is yours to clarify anything you may have misunderstood or to ask any questions you didn’t get to ask during the course. To be noted: these 3 hours one-on-one sessions can be split as needed!
WHAT YOU WILL GAIN:
While a traditional MBA program might cost well over €40,000, and the same course provided in a consulting format would be priced at over €20,000, the complete Masterclass Bundle is available for only €2,800. (approx. US$ 3,200.00 subject to exchange rate fluctuations).
Group discounts are available—contact us for details!
If you are an employee or a business owner, you can write off the cost.
MyOwnBusinessMentor Academy is registered as a training provider with the Regional Directorate for the Economy, Employment, Labor and Solidarity (DREETS) under number 9325451, following the approval of its application and compliance review.
UNIQUE VALUE PROPOSITION:
FAQs
“The most difficult thing is the decision to act,
the rest is merely tenacity!“
Amelia Earhart
© 2024 MyOwnBusinessMentor