One goal:
Demystifying Finance
and
Empowering You to Raise Funds!
in a way ANYONE can understand it


Finance is often perceived as a complex subject reserved for a select "elite", mainly because it is presented and taught in an intimidating and off-putting manner.
A perfect example of this is the academic definition of the Internal Rate of Return (IRR):
“The IRR of an investment or project is the "annualized effective compounded return rate" or rate of return when the net present value (NPV) of all cash flows (both positive and negative) from the investment is assumed to be equal to zero“
Exactly the kind of definition that makes “everyday people“ run-away... Thank you very much!

In reality, though, and in simple terms, the IRR is just like the yearly interest that an investment or project is expected to generate!
So, if the IRR is 20%, it means the investment or project is expected to generate an average of 20% interest per year on the money that has been invested.
When explained this way, it's easier to see why the IRR is such an important Key Performance Indicator, right?

This is a perfect example of what the book offers: clear explanations and practical tools to help ANYONE, even those without any financial knowledge understand and master the fundamental financial concepts that are ACTUALLY needed in the real- world!

The book has been nominated
“Best New Fundraising Book to Read in 2024“
by Bookauthority.com


It also made it to the top
“10 Best Fundraising Book of All Time!“
by Bookauthority.com
Some Amazon's Readers Reviews
































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